Dapper Labs, the team behind the pioneering non-fungible token (NFT) game CryptoKitties, has partnered with Dr. Seuss Enterprises to launch tokenized digital collectibles depicting the company’s most iconic characters.
Announced on July 21, the deal will see digital experiences created alongside tokenized representations of Dr. Seuss’s most popular characters include Cat in The Hat, The Lorax, and Thing One and Thing Two.
Cat In The Hat goes crypto
Dapper will sell digital packs of the crypto collectibles, allowing fans to assemble and curate NFT collections. Fans who assemble specific ‘sets’ of tokens will unlock exclusive content, and be able to access unique experiences beyond those offered by the purchasable packs.
In an announcement, Dapper Labs’ founder and CEO Roham Gharegozlou emphasized the shift in how consumers engage with collectibles amid growing digitization.
“With our new Dr. Seuss digital decal experience, we are marrying the best of both worlds — allowing fans to interact and discover something entirely new while tapping into our collective nostalgia for the characters that mean so much from our childhood,” said Gharegozlou.
The firm highlighted that NFTs are “designed to live on forever in a digital space” asserting that Dr. Seuss fans will be able to pass down the digital collectibles across generations.